Webinar Consumers Care and Firms Should Too: Disclosing Supplier Monitoring Activities

Consumers Care and Firms Should Too: Disclosing Supplier Monitoring Activities

Catalog: Webinar
Short name: Consumers Care and Firms Should Too Disclosing Supplier Monitoring Activities

Description

Learn how disclosure of supplier monitoring activities may influence consumer attitudes toward the firm, purchase intentions, and also influence firm-level outcomes. In this webinar presenters will share what specific messaging works and what doesn’t work to persuade consumers. Then they will share how these disclosures can increase firm-level market share. These results show that knowing what to say and how to say it can help justify the cost of supplier monitoring activities.

Activity

Consumers Care and Firms Should Too Disclosing Supplier Monitoring Activities

Video Video
1
Content Type
Webinars
Author
Yanji Duan, Christian Hofer
Author Bio

Yanji Duan, Ph.D.

Assistant Professor, Coggin College of Business at the University of North Florida

Yanji Duan is an assistant professor in the Coggin College of Business at the University of North Florida. She earned her Ph.D. in supply chain management from the Sam M. Walton College of Business at the University of Arkansas. Yanji?s research interests include supply chain transparency and sustainability. Her work has been published in the Journal of Operations Management and other journals. She is an active participant in academic and professional organizations.

Christian Hofer, Ph.D.

Associate Professor in the Department of Supply Chain Management, Sam M. Walton College of Business at University of Arkansas

Christian Hofer (Ph.D., University of Maryland) is an associate professor in the Department of supply chain management at the Sam M. Walton College of Business. Dr. Hofer teaches supply chain management courses and seminars in the doctoral, executive MBA, full-time MBA, and undergraduate programs. His research interests include inventory management and competitive dynamics in the supply chain domain. He has published numerous articles in journals such as Journal of Operations Management, Journal of Business Logistics, and Journal of Retailing. Dr. Hofer is the recipient of several faculty, teaching, best reviewer, associate editor, and best paper awards. Prior to returning to academia in 2003, Dr. Hofer worked as a management consultant with Booz Allen Hamilton in Munich, Germany.

John Aloysius, Ph.D.

Professor and Oren Harris Chair in Logistics, Sam M. Walton College of Business at the University of Arkansas

John Aloysius is a professor and holds the Oren Harris Chair in Logistcs at the Sam M. Walton College of Business at the University of Arkansas. His Ph.D. in management science and operations management is from Temple University, Philadelphia, and his research interests are in retail supply chain. His publications have appeared in leading operations and supply chain journals such as the Journal of Operations Management as well as in other business journals. He has received awards for his research from both conference and journals. He has served as president of the POMS College of Behavioral Operations, and serves on the research, innovation, and strategy committee of ASCM.

Member Content
Yes
ASCM Resource Center Content
No
Instructor Development Program
No
Supply Chain Knowledge Center Content
Yes
Duration In Seconds
2578

Tags

Planning Procurement and Sourcing Supply Chain Visibility