Sales and operations planning (S&OP) is intended to focus on the future horizon and help companies making strategic decisions that benefit both the organization and its customers. Unfortunately, something often gets lost in translation, especially when tactical, day-to-day decisions are misaligned with the strategic vision. However, it's possible to bridge the divide between strategic objectives and tactical realities by integrating a sales and execution process within larger S&OP activities. This session will illustrate how to do so by identifying the right bridge builders and guiding them toward success.