E-commerce continues to transform business models. Stay ahead of this evolution by understanding the genesis of mail-order catalogs to the Amazon age, learning how to differentiate between business-to-consumer and business-to-business e-commerce, explaining the effect of e-commerce on supply chain planning and priorities, exploring opportunities and challenges, and theorizing about the future of both e-tailers and physical stores. Complete this microlearning for 0.25 certification maintenance points.