Top companies know their customers are much more than order numbers or names on a receipt. Rather, they make their customers the focal point of all decisions, creating delight, engagement and loyalty. This microlearning explains supply chain's role in building customer centricity in order to drive profit and gain competitive advantage. You will learn how to transform transactions into lasting relationships by connecting with your customers in ways that go far beyond a purchase. Complete this microlearning for 0.25 certification maintenance points.