Product-based manufacturers are increasingly providing value-adding services to their customers. These services range from basic add-ons such as repair services and spare parts to advanced offerings including availability and outcome-based contracts. We refer to this phenomenon as "servitization" - a shift from product-based business models to service-oriented ones. This change has major implications on how the supply chain is managed, which brings significant challenges. Greg Romanello examines how manufacturers can embrace this new business model whilst overcoming these challenges. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.