Consumer expectations are growing increasingly demanding when it comes to food safety and sustainability. People want to know that the foods they are eating are safe and not destroying the planet. Newer technologies entering the marketplace are making it easier and more accurate to trace food products throughout the supply chain. Blockchain, the digital supply chain, and artificial intelligence are converging to put food traceability in the palm of your hand. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.