As more companies embrace supply chain risk best practices, it becomes increasingly apparent that supply chain risk management can only be sustained if you, the change agent, understand your organization's risk appetite, company culture, and approach to resiliency. This presentation, with content based on more than eight years of research and hundreds of public workshops, will explore the definitions of risk appetite, risk frontier, risk tolerance, and company culture. You'll learn how to assess your organization's risk appetite and factor in your industry's level of agility and resiliency, based on a comprehensive study by one of the big five accounting firms. You'll gain insight into where the risk frontier operates within the risk/reward matrix, and gain helpful hints that provide basic guidelines if you have begun or are thinking about starting your supply chain risk and resiliency journey. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.