Sales and operations teams often seem to be adversaries locked in battle. S&OP can help break down barriers and create the collaborative environment that transforms an organization. Learn the paradigm shifts needed to turn adversaries into advocates. You'll learn how to utilize CRM and sales tools to drill into data gold mines. Additionally, you will review strategies to deploy that data utilizing probability and timing parameters that open up dialogue between teams. You will gain methods of engaging sales throughout the S&OP process to ensure that teams remain positively and productively aligned. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.