S&OP has been around for decades, but today it is more valuable and more critical than ever. Global markets require a better balance between the priorities of customer service and cost. This requires a risk management process for both the demand and fulfillment sides of the business, and top management must be directly involved in the process. Too many companies have a management planning process they call S&OP, but many APICS professionals know the difference between a robust process and simple revenue forecasting for quarterly guidance. Industry veteran and educator Don Sheldon shares his experiences implementing robust S&OP around the world and his recommendations for successful, value-added S&OP process design. Learn the background of good process, the agenda, metrics for success, and the roles of each top management player and master scheduling in successful S&OP. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.