Self-service analytics software such as Power BI and Tableau can be powerful enablers for supply and demand planners to reveal insights and drive strategic and tactical actions in an agile manner. Power BI and/or Tableau can be successfully implemented into a company’s existing supply and demand planning process by focusing on three key steps in the implementation cycle: creating a single-source-of-truth data source; creating a centralized dashboard and reports that everyone can trust to collaborate; and creating a personalized dashboard and reports for each process owner and contributor. This presentation focuses on these three important steps to create a collaborative supply and demand planning process by leveraging practical reports designed in Power BI and Tableau, with the goal of optimizing inventory throughout supply chain network. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.