Because of the advancements of artificial intelligence (AI), analytics and big data, companies now have the ability to offer hyper-personalization, delivering experiences as unique as their customers. Whether it’s by sending replenishment reminders based on actual usage patterns, offering recommendations based on proven customer preferences or ensuring an item is in stock exactly when the customer needs it, B2Me supply chains are targeting hyper-specific customer needs.

Offering hyper-personalization at scale while delivering service consistently and within a reasonable timeframe requires a more complex supply chain than ever before. Organizations need to incorporate thousands of demand points into their supply chain planning. At the same time, organizations must balance consumer privacy when managing unique customer profiles. Efficiency is critical for managing this operational complexity, but there still needs to be flexibility for customization.

In this microlearning, you’ll discover how to design this complicated supply chain that delivers effective, context-aware experiences for customers. The course also covers enabling tools, key risks and responsible hyper-personalization practices.