Brands like Avery have had to adjust their go-to-market strategy because of the impact B2B and B2C online sales have had on their business. Consumer expectations and requirements have changed, so distribution models need to change to meet those expectations. B2B customers are looking for new means of servicing online needs (i.e. drop-ship programs), along with the ability to utilize the online marketplace to keep brand awareness visible. In this session, learn how Avery is managing challenges and changes in the marketplace and how the company has evolved to service customers at every level from pallets to eaches. Presented at the 2019 ASCM Conference--Las Vegas, Nevada.