Webinar Proactive Forecasting and Demand Shaping in the Age of AI

Proactive Forecasting and Demand Shaping in the Age of AI

Catalog: Webinar
Short name: Proactive Forecasting and Demand Shaping in the Age of AI
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Description

• Explore how modern forecasting practices are evolving into strategic demand shaping to help organizations respond faster and smarter in a rapidly changing environment.
• Discuss how AI, machine learning, and chatbots are elevating demand visibility, scenario analysis, and customer engagement.
• Review practical insights from recent industry case studies and research, including the Journal of Business Forecasting article “Adding Strategic Demand Shaping to Your IBP Process.”
• Participate in live forecasting practice surveys for benchmarking and engage directly with the panel through real time Q&A.

Activity

Proactive Forecasting and Demand Shaping in the Age of AI
Video Video
1
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Content Type
Webinars
Author
Steve Hainey; Brad McFadden; Dr. Sven Crone; Jeffrey Tackes; Eric Wilson
Author Bio

Steve Hainey: A supply chain executive, advisor, and internationally recognized speaker with three decades of experience supporting global, multi-plant manufacturing organizations. He specializes in Sales and Operations Planning (S&OP), Integrated Business Planning (IBP), and Sales and Operations Execution (S&OE), helping leadership teams improve service, optimize inventory, and strengthen decision-making through practical, analytics-driven planning and execution. Steve is known for bridging strategy and day-to-day operations, translating complex data and planning challenges into clear, actionable outcomes that deliver measurable business results. https://www.linkedin.com/in/stevenhainey/

Brad McFadden: A seasoned supply chain and operations leader with over two decades of experience across global industries. Brad excels in developing Integrated Business Planning (IBP) processes, leveraging data and technology to drive transformation and optimize performance. His data-driven, analytical approach has consistently delivered results within complex distribution networks and high-volume production environments. With a strong focus on strategic planning and advanced planning software, Brad has successfully led initiatives that enhance customer satisfaction and drive innovation in today's technology-driven supply chain landscape.

DR. SVEN F. CRONE: | An expert in forecasting, with over a decade of expertise in both its theory and practice. As an Assistant Professor at Lancaster University he has authored 80 peer-reviewed scientific publications for furthering theory of forecasting in developing novel AI/ML forecasting algorithms, ranking him in the top 0.5% of all global scholars, 3rd globally for AI in forecasting and in the top 200 for forecasting globally or top 30 in Europe (Google Scholar). As a Member of the Lancaster Centre for Forecasting, one of the leading think tanks dedicated to business forecasting, he has trained over 1000 Demand Planners, and consulted with industry leaders on improving forecasting methods, systems and processes. Sven is a regular keynote speaker at forecasting and planning conferences, sharing insights from hands-on consulting projects and the latest in forecasting for FMCG/CPG, Pharmaceuticals, Transportation and Energy Markets. He is the recipient of the 2024 IBF Institute of Business Forecasting Charmain Jain Lifetime Achievement Award for his impact in forecasting practice, the youngest and only non-US recipient. https://www.linkedin.com/in/svenfcrone/

Jeffrey Tackes is a data science leader and the Founder of Forecast Academy, with over a decade of experience guiding demand forecasting teams at multiple Fortune 500 companies. He is the author of Modern Time Series Forecasting with Python (2nd Edition) and an active contributor to the open-source ecosystem, developing tools for libraries such as PyTimeTK and Nixtla. Jeff specializes in bridging the gap between statistical rigor and practical supply chain execution, designing scalable systems that improve accuracy and decision-making.

ERIC WILSON: | A globally recognized author, speaker, and advisor with over 25 years of experience in forecasting, analytics, and Sales & Operations Planning (S&OP/IBP). As the Director of Thought Leadership at the Institute of Business Forecasting (IBF), he has guided Fortune 500 companies around the world in transforming their planning processes. Eric is the author of multiple books and his work bridges culture, strategy and execution, and he is known for making complex ideas practical and impactful. https://www.linkedin.com/in/wilsondemand/

Member Content
Yes
ASCM Resource Center Content
No
Instructor Development Program
No
Supply Chain Knowledge Center Content
No
Duration In Seconds
3522

Tags

Artificial Intelligence Demand Planning Forecasting Planning Procurement and Sourcing